# identity.md

## Organization Overview
- **Company Name:** Poppy Store
- **Mission:** Poppy Store is a luxe baby and children's clothing boutique that represents a classic style, with European influence and California ease. Poppy also carries a curated edit of womenswear.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2008 in the Brentwood Country Mart in Santa Monica, California.
- **Size and Scale:** Operates three brick-and-mortar locations.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jenny Belushi (Co-Founder)
    - Heather Whitney Rosenfie (Co-Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to a classic style, blending European influence with California ease.
- **Team/About/Leadership/People links:** https://www.poppystores.com/pages/about-us#MainContent

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a luxury retail boutique specializing in curated baby, children's, and women's clothing through brick-and-mortar stores.
- **Location(s) and Geographic Presence:**
    - Brentwood Country Mart, Santa Monica, California (opened 2008)
    - Marin Country Mart, Larkspur, California (opened 2011)
    - Montecito Country Mart, Montecito, California (Poppy Marché, opened May 2019)
- **Key Partnerships and Affiliations:** Details forthcoming.